Georgia Rivers
Georgia Rivers is a non-profit organization that works to protect and foster a community that works to conserve Georgia’s rivers. This organization requested a rebrand from their image in order to improve their logo as well as their social media. This project was a collaborative effort between Georgia Rivers, and the design team that worked together to provide a modern re-imagining of the Georgia Rivers brand.
Icons
The Georgia Rivers icons were created in order to be used as icons used on their website or social media. This was a team collaborative effort in order to make icons with a modern style in mind. They were created in a similar style in order to make it cohesive and with design style to tie everything together.
Old vs New
The old Georgia Rivers logo was very inefficient because of the icon used in the logo, mainly the group of fish that was designed to form the state of Georgia. In this regard it created a very confusing visual that needed to be fixed. The redesign was made with the goal of introducing a more striking color palette as well as a more defined icon.
